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So make sure you target the right people

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MessagePosté le: Jeu 22 Mar - 07:51 (2018)    Sujet du message: So make sure you target the right people Répondre en citant

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Search Engine Marketing 101: Create PPC Ads That Get Clicked

Author: Derek Gehl

Want a search engine marketing strategy that will get you targeted traffic -- fast?

Then look no further than pay-per-click advertising (PPC). PPC allows you to pay for a top spot in the "sponsored" listings that appear to the right and top of the main search results. But having your PPC ad appear for your top keywords is just half the battle. You don't want people to just see your ad... you want people to click through to your website!

In order to maximize this search engine marketing essential, you need to make every letter of your ad count. Here are three ways to maximize every square inch...

Search Engine PPC Tip #1. Make the most of your headline

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You've got 70 characters including spaces to persuade people to click through to your website. But you don't want to waste money getting people to click on your ads if they have to interest in buying once they arrive!

So make sure you target the right people by building each ad around a specific problem that people are trying to solve. That means creating different ads for Puppy training than for dog obedience, example.

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Search Engine PPC Tip #3. Pepper your ad with your keyword

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