Inscrit le: 05 Oct 2017
|Posté le: Mar 5 Déc - 11:46 (2017) Sujet du message: What is Presentation?
|This is a forum where we intend to share different theoretical and empirical approaches on the methods, processes and limits related to gender identity as they appear in contemporary advertising. Starting from a common ground, we will try to deduce what sort of gender stereotypes are suggested by advertising, and which of them might be related to the attitudes that lead to gender violence. We will deal with topics such as media constructions of identity, means of exclusion, interpretations of reality and cultural formats expressed in advertising. One of our main areas of concern will focus on the new electronic media and its impact as a new kind of audiovisual language.
Our conviction is that this Conference may provide an excellent chance for a multidisciplinary approach to a serious social problem that, far from being solved, is still one of the pending tasks of a true democracy, the democracy that we want for our countries. Gender violence, stereotypes and gender inequalities, as they are channeled through advertising, represent inequivocally a part of that problem.
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